WHYRED now available at our stores
The minimalism and utilitarian functionalism that are the hallmarks of Swedish design are not sterile, but rather modern, in the hands of Roland Hjort, Lena Patriksson, and Jonas Clason, who founded WHYRED in 1999 after design and marketing stints at Scandinavian giant H&M.
Though unadorned and casual, the women’s spring collection, featuring a Technicolor palate of tomato red, turquoise, and bottle green, is bold. Described by the design team as “light hearted”, the line is inspired by the pop-cool of Vanessa Paradis. The silhouette is decidedly relaxed, often incorporating pleats, gathers, and cotton twills to a slouchy effect. In other words, these pieces will effortlessly fit into your spring wardrobe, and will be worn for years to come.
-Post by Emily BasenbergThis entry was posted on Monday, April 13th, 2009 at 4:00 pm and is filed under New Arrivals, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.