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Inside Steven Alan

Design for Good: The DNA T-Shirt Challenge

  • DNATshirtChallenge

    “We want to bring sex slavery out of the shadows and ultimately eradicate it – because as long as even one person is enslaved we are all enslaved. This t-shirt will serve as a symbol of our commitment to preserve our most basic human right – FREEDOM.” – Demi Moore and Ashton Kutcher.


    The Demi and Ashton Foundation (DNA) aims to eliminate child sex slavery worldwide. Believing that freedom is a fundamental human right, Demi Moore and Ashton Kutcher founded DNA to help raise awareness about this horrific problem, change cultural stereotypes and rehabilitate the innocent victims. To learn more about DNA, visit


    DNA seeks to raise awareness about the harsh reality of child sex slavery by launching its “Real Men Don’t Buy Girls” campaign in April. The campaign is designed to educate people about child sex slavery in the United States and to create a cultural shift around the buying and selling of humans. As part of this initiative, DNA has partnered with Threadless, a community-based design company, and Steven Alan to create the “DNA T-shirt Challenge.”


    Anyone can submit an inspirational design around the theme of freedom at
    Submissions to the design challenge will be accepted through March 21, 2011.


    To vote on the designs, visit the Threadless community. The two winning designs will be unveiled and available for sale on and, as well as in all Steven Alan stores, with a percentage of proceeds going to DNA.


    Each chosen designer will receive $3000 in cash, a $2000 Steven Alan gift certificate for the Steven Alan collection, styling session with our team, and a $500 Threadless gift certificate. The winners will also be flown to the Real Men Don’t Buy Girls launch party in New York in April with a 2 night stay at the Tribeca Grand Hotel.

    Here are some of the favorites thus far in the challenge:


    This entry was posted on Wednesday, March 9th, 2011 at 12:37 pm and is filed under Events, Shirt Stories. You can follow any responses to this entry through the RSS 2.0 feed.

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One Response to “Design for Good: The DNA T-Shirt Challenge”

  1. Ryan says:

    Thanks for helping holding this contest! I submitted a design a few days ago. It is great to design something for a good cause.