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Inside Steven Alan

Store Highlight: Chelsea

  • Our Chelsea Annex is the newest addition to our family of shops. Located near the Highline at 140 10th Avenue, it’s our largest store yet and includes an expanded home section as well as a Sweet William kids shop-in-shop. Store Manager Alex and Assistant Store Manager Betsy talk shop:


    What do you like most about the new Chelsea shop and neighborhood?
    We love the scale of our new home here in Chelsea! Having additional space to play with offers us the opportunity to feature additional categories, and engage new perspectives on our bread and butter apparel and accessories collections. The Sweet William pop-up is a nice addition, especially for gift items such as baby blankets and stuffed animals. Our home section has an expanded selection here. We carry tableware by a number of Brooklyn-based ceramicists, linens and vintage finds.

    The neighborhood is great. Direct access to the Highline is such a treat, and we’re close to a lot of art galleries. It’s nice to be able to pop over to a gallery on our lunch break, and feel the neighborhood abuzz on First Thursdays.

    What are some items that customers love?
    The Dale top in lace is a customer favorite and a staff favorite as well. All of our prints this season have been getting lots of attention, for guys as well as for women. Mens shirting is a perennial favorite, but this season’s crop of fabrics is hitting all the right notes. Our clients have been pleased to see so much Acne in the mix here in Chelsea. The Flex jean in Pavement is pretty much universally flattering for women. People have been really enjoying the home selection in general.

    What is the staff really excited about having in the store this season?
    Brent: From the men’s side, I’m really into the navy and charcoal striped Iago blazer from our collection this season. I also like the Acne Strindberg Chunky Pullover (I took a class on Swedish playwright August Strindberg in college and sort of love that writer-by-the-sea look).

    Betsy: We’re excited to carry Margaret Howell, and to have a designated home department so we can showcase local ceramic artists as well as Mud ceramics, who are well known in their native Australia. Our Flora dress is also a pretty universally flattering silhouette, and also works well with a bra.

    Alex: I’m a Cacharel kind of girl myself, and am thoroughly obsessed with this little collarless leather jacket we have here. I love transition weight jackets of all stripes and am also head over heels for the Julien jacket from our collection. In red, please!

    What are some neighborhood spots you like?
    Printed Matter is one of our favorite stores in NYC. We’re glad to have them as a neighbor. Story (an interesting revolving pop up store) is right next door. They have a constantly rotating selection of gifts and unique items.

    If you want to make a day of it, our favorite restaurant in the neighborhood is Tipsy Parson – delicious Southern-inspired food with excellent ambiance. We also love brunching at La Bottega in the Maritime Hotel, which has a huge outside patio and an affordable menu. Any meal at Cookshop is great.

    Many thanks to the Chelsea team! Stop by and say hello at our Fashion’s Night Out party tomorrow evening.

    This entry was posted on Wednesday, September 5th, 2012 at 6:35 pm and is filed under In the Neighborhood, Photos. You can follow any responses to this entry through the RSS 2.0 feed.

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2 Responses to “Store Highlight: Chelsea”

  1. viv says:

    Beautiful new store! I can’t wait until I’m next in the city to see it. I have a question that hopefully someone can answer: where did you get that plant stand? Can I order them from the store?

  2. admin says:

    Hi – the plant stands are for sale and can be ordered through the store! Give us a call at 646.664.0606.